Financial Commandment #1: Your Money, Your Responsibility
In this post you’ll learn: He almost didn’t review his tax return that year....
Is Pinterest the most overlooked ad platform in eCommerce right now? In this episode, I sit down with Kate Ahl, founder of SimplePinMedia.com, to talk about how Pinterest is quietly delivering strong returns for brands that understand how to use it—and why it’s far more than a place for DIY boards and recipes.
Listen in as Kate explains how Pinterest actually works as a search engine for inspiration, what brands often get wrong when running ads, and how to design campaigns that convert. She also shares insights on attribution timelines, AI-powered creative tools, and how eCommerce businesses in visually driven niches can leverage Pinterest for sustainable growth.
You’ll learn:
- Kate’s journey with Pinterest and why she’s confident the platform still delivers meaningful results for eCommerce brands. (1:00)
- How consumers actually use Pinterest as a search engine for inspiration and planning. (7:00)
- Why Pinterest requires a long-term approach. (11:00)
- Which industries perform best on Pinterest. (16:00)
- Common mistakes brands make with Pinterest ads. (26:00)
- Why organic content on Pinterest compounds over time. (32:00)
- How Simple Pin Media helps eCommerce businesses grow through tailored Pinterest strategies. (34:00)
- How podcasting has evolved and what’s next for Kate’s content and business. (36:00)
Subscribe: Apple Podcasts | Spotify | Amazon Music
(With your host Andrew Youderian of eCommerceFuel.com and Kate Ahl of SimplePinMedia.com)
What Was Mentioned
Ideas Worth Sharing:
“[Pinterest is] a search platform. It's not social media.” - Kate Ahl Tweet this “Pinterest users have much higher cart sizes because they've collected so much stuff. I might not know what I'm looking for, but it's ‘I'll know it when I see it.’” - Kate Ahl Tweet this “Gen Z is embracing Pinterest pretty significantly. And one of the things to know is that Gen Z kids have Gen X parents, millennial parents. They're buying things that these Gen Z kids are seeing on Pinterest.” - Kate Ahl Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
