The 2026 eCom Trends Report | The Rules Are Changing
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Eric Bandholz and the entire team at Beardbrand have built an eCommerce store that sells beard maintenance products to the tune of approximately $60,000 per month! He’s built a brand in a very specific niche: urban beardsmen, the man who wants to grow a beard but isn’t lazy, unkempt, homeless, etc.
Much of their success has come through great PR and marketing, initially through YouTube and now with outsourced PR and marketing companies. Eric shares some of their most successful tactics for success in such a specific niche.
Here’s What You’ll Learn
- How to get incredible PR (and why that shouldn’t be your only focus).
- Why it’s important to focus your energy on the things you do well and hire on help to do the rest.
- The value of having vendors PARTNERS vs. just vendors.
- How to develop a seemingly difficult proprietary product like beard oil.
- Why to use a local fulfillment house rather than a big company like Amazon.
What Was Mentioned
- Eric Bandholz – Beardbrand
- David Shirkley – TrailerCabinetPros.com
- Amazon Fulfillment
- Shipwire
This Week’s Winner
Each week we’ll be rewarding one special listener for signing up to receive a free copy of my 55-page ecommerce guide, Profitable eCommerce. Sign up here to request your free guide and be eligible for next week’s giveaway!
Congratulations to Ian from Woodridge, IL for grabbing your free guide. Be watching your mailbox to receive your Perfect Pushup! Now you’ll never have to worry about getting beaten by your 61 year old father at a pushup contest! Enjoy Ian and thanks so much for listening.
Want to Be Featured on the Show?
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- Comments section below
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Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
